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History of U-CAN

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Launched on September 26, 2007, U-CAN's first year has seen tremendous growth. Within 12 months of being launched, U-CAN experienced a 21 percent increase in the number of participating institutions, from 600 to 725. In the past year, more than 358,000 users have visited the site, viewing more than 850,000 pages.

On September 17, 2008, U-CAN "2.0" was unveiled, featuring two major upgrades to a Web site already recognized for providing free access to rich and consumer-relevant information in a colorful, user-friendly format. A series of consumer focus groups conducted across the nation in spring 2008 resulted in the (1) development of a significantly enhanced search function, and (2) creation of a new directory of online resources designed to provide guidance on preparing college, searching for and selecting the best college fit, and navigating the admissions and financial aid processes.

In mid-2006, aware of the growing concern among American families, members of Congress, and the U.S. Department of Education about the need for better college consumer information, the National Association of Independent Colleges and Universities (NAICU) started working on U-CAN in close consultation with the National Association of Independent College and University State Executives (NAICUSE), member presidents, and a number of other associations representing independent institutions. Focus groups conducted across the nation and involving a diverse set of participants identified the types of information that consumers look for and need in order to make an informed college decision. The groups also indicated the best ways to display and present the information.

In mid-April, 2007, the NAICU board of directors unanimously approved plans to fully develop and launch U-CAN.