History of U-CAN


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Since September 2007, U-CAN has grown to include 849 participating colleges and universities, with 613 profiles available for review.  Data for participating institutions has been updated annually with profiles for most institutions most recently updated in March 2013. The U-CAN website has been visited by more than 2.6 million visitors with 4.3 million pages viewed.

On September 17, 2008, U-CAN "2.0" was unveiled, featuring two major upgrades to a Web site already recognized for providing free access to rich and consumer-relevant information in a colorful, user-friendly format. A series of consumer focus groups conducted across the nation in spring 2008 resulted in the (1) development of a significantly enhanced search function, and (2) creation of a new directory of online resources designed to provide guidance on preparing college, searching for and selecting the best college fit, and navigating the admissions and financial aid processes. 

On September 26, 2007, U-CAN was launched as a free, consumer-informed college information website. It marked the first time higher education institutions came together to develop and deliver key college information directly to consumers. U-CAN was an important step toward better educating consumers, and fostering greater student
satisfaction and success.  Within 12 months, U-CAN experienced a 21 percent increase in the number of participating
institutions, from 600 to 725.

In mid-April, 2007, the NAICU board of directors unanimously approved plans to fully develop and launch U-CAN. 

In mid-2006, aware of the growing concern among American families, members of Congress, and the U.S. Department of Education about the need for better college consumer information, the National Association of Independent Colleges and Universities (NAICU) started working on U-CAN in close consultation with the National Association of Independent College and University State Executives (NAICUSE), member presidents, and a number of other associations representing independent institutions. Focus groups conducted across the nation and involving a diverse set of participants identified the types of information that consumers look for and need in order to make an informed college decision. The groups also indicated the best ways to display and present the information.



Updated April 2013